I'm all in favour of simplicity. I'm all in favour of communication.
But I didn't quite know what to make of this sign outside Magner's pharmacy in Killester, in Dublin 3.
It seemed innocuous enough, even the sting in the tail. Until, that is, I substituted the word father for mother. Not quite the same resonance. So is it a patronising ad?
You decide.
And don't forget Mother's Day (Ireland) is on 18th March (next Sunday).
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