The image above is Irish chicken filets purchased from Tesco. Proud to be Irish. Indeed, 100% Irish. No problem with chickens, then.
The image below is Irish pork purchased from Lidl. Proud to be Irish? Not on your nanny. Enter a little trace of toxin and suddenly the Irish pork has a new passport. The meat is revealed as not Irish at all.
And lest you think I have it in for Lidl, here's an Olhausen's packet of sausages. The primary label proclaims the firm to be "Irish since 1896" so you might expect Irish pork. But the subsequent label makes it quite clear the product is "Non-Irish Origin".
And this despite the folksy reverse label.
I'm thinking of starting a new movement called Toxins for Truth. Any takers?